Attribution and measuring ROI are incredibly important elements of marketing. But are we being victims of measuring marketing excessively and compromising on creativity? In this episode, I interview Matt Fleming, Director of Marketing at Loadsmart, about measuring marketing. We talk about: 3 flaws of over-measurement, how to measure brand awareness, the worst consequence of over measuring is loss of creativity, 20% of your budget should be brand affinity. To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or our website.
