As marketers, our why should be the foundation of everything we do. But we all too often lose sight of our why behind promoting our products and services. In this episode, I interview Rob Hughes, VP and Head of Marketing for EU at Automation Anywhere, about the reasons marketers should hold on to their why more tightly than ever. What we talked about: Keeping your why at the forefront, using your why to shape messaging for prospects & customers, Vision is more fulfilling than product, Linking your work to societal change will reignite your passion To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.
