About 75% of B2B buyers are Millennials now. Millennials hate buying from companies. They want to buy from people — as frictionlessly as possible. It’s time to humanize ABM. In this episode, we interview Alex Olley, Co-Founder and Head of Revenue & Marketing at Reachdesk, about 3 steps to humanizing ABM. We talked about, the wrong way to go about ABM, 3 steps to humanizing ABM (hint: focus on the SDRs), and ABM isn’t just a marketing thing, it’s for everyone To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, Spotify, or our website.
