In the early stages of a startup, much is riding on the strengths of the founding team. There is critical importance on creating a marketing function, placing members in the correct function, and generating the most accurate buyer persona.
Without, and you’ve got a monster of a business on your hands.
Jeff Reynolds is the president of Reynolds + Myers as well as an investor, acclaimed writer of "The Monster That Ate Marketing", and Y Combinator alum. He’s leveraging his tech and marketing background to superpower both legacy businesses and startups.
In this episode, we discuss:
- How to set up your startup’s marketing function correctly
- Why generating the correct buyer persona is critical & how to do it
- Practical suggestions for a successful scalable marketing team
- Best practices from The Monsters That Ate Marketing
- Why founders should embrace modern marketing to reduce chaos
This discussion with Jeff Reynolds was taken from our show Startup Success. Find Jeff on LinkedIn at
https://www.linkedin.com/in/thinkjeffthink/, or visit JeffReynolds.com.
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