Learn how to squeeze the most out of your data assets during our interview with Doug Laney, Innovation Fellow at West Monroe and author of the best-selling books, Infonomics & Data Juice. He’ll also share the advantages of monetizing your data and how to get started now.
Highlights:
2:00 - Doug’s background
4:10 - His role as innovation fellow at West Monroe
5:10 - What does digital mean to you?
7:00 - About Doug’s books, Infonomics and Data Juice
10:30 - Get ideas from adjacent industries
11:30 - Learnings from other companies
13:10 - Substituting data for inventory
14:37 - Commonalities in stories
15:30 - How do you think about data monetization?
18:40 - The benefits of data monetization programs
22:00 - Data as an asset
23:20 - How do you assess a client’s data acumen?
23:58 - Companies that get data monetization right
25:20 - Private equity target for data monetization
26:40 - Multiplier effect around making data more valuable
28:34 - How have the ideas in his books impact businesses
