Andrew Sevillia is a customer advocacy and marketing professional with over 15 years of experience working for companies like Sage Intact, NetSuite, and Juniper Networks. Andrew joined us on the podcast to help us better understand what customer advocacy is and why it’s so important for companies to create advocacy programs. He also shared insights on how to build a customer advocacy program and
Some of the topics included:
Understanding customer advocacy and customer marketing.
What a customer advocacy program looks like and some of the key elements of a program.
Who needs to be involved in the program and some of the challenges of running a program.
How a customer advocacy program collaborates with and helps other departments in the company.
If you want to build a truly customer-centric company, this is a great way to get started.
About Andrew Sevillia:
Andrew Sevillia is extremely passionate about nurturing customers into advocates! Over the course of his 15 years in Customer Advocacy, Andrew has interviewed thousands of customers resulting in over 700 customer stories, 300 customer video testimonials, countless blog posts, and press releases. At NetSuite, Andrew supported annual revenue growth and delivered marketing leads. In partnership with his marketing colleagues, Andrew grew top-of-funnel lead generation through the creation and execution of demand generation marketing from inception to completion. Most recently, Andrew spent four years at Sage Intacct where he led the Customer Marketing and Advocacy programs. Not only did Andrew increase Sage Intacct’s reference-able customer pool from 200 to 2,000, but he also created a library of customer testimonials across all verticals.
Where You Can Find Andrew:
LinkedIn: https://www.linkedin.com/in/asevillia/
Additional Resources:
Customer Advocacy groups:
Base (formerly Crowdvocate)
SlapFive: Customer Marketing
Influitive
Customer Marketing Alliance
https://www.linkedin.com/in/asevillia/
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