Ann Handley is a digital marketing and content expert, partner and Chief Content Officer of MarketingProfs, and WSJ best-selling author of Everybody Writes. She joined us for a conversation on the importance of storytelling in B2B marketing, of knowing your audience and finding the right voice to speak to and with them.
Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast
