In this episode, Cole talks about the drawbacks of setting goals as finish lines and encourages you to start setting standards instead. He argues that sustainable growth comes from focusing on daily habits and consistently committing to being the person you want to become. Cole uses examples from sports, business, and personal health to demonstrate how setting standards can lead to long-term success. He emphasizes the importance of seeing progress as a lifelong journey and encourages you to keep moving forward even when they stumble.
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