For the third episode of our podcast we're chatting to another business that began life in Edinburgh: Bright Care. Tim Cocking is the founder and Managing Director of at-home care company, Bright Care. Like many businesses in the past few years, it wasn't easy for Tim and his team to traverse the difficulties laid out by the COVID pandemic. The care industry was particularly hard-hit, and this meant changes had to be made to secure a positive future for the business. From Viking analogies to the one attribute Tim looks for in new hires, there are plenty of great stories that shed some light on what life has been like for businesses during a turbulent period for their industry. This led to difficult decisions for Tim, and reveals some of the hard reality that business owners are often faced with. Enjoy another great story from an Edinburgh-based business!