You might have assumed they understood, but when you realize they're hurt and upset, they don't want to talk to you anymore.
It's easy to think they should have known or that since you didn't mean to hurt them, an apology isn't necessary. But if roles were reversed, you might not have been hurt or upset either.
However, taking this stance could potentially worsen your relationship.
In a recent personal experience, I made an assumption that deeply upset someone close to me. What helped me resolve the situation were two key approaches: