E26: Josh delves into the power of nostalgia in marketing to Gen Z, a generation born into digital abundance yet drawn to the tangible and the retro. Discover how brands like Coach and Old Spice are successfully tapping into this longing for physical connections through nostalgic experiences, from vinyl records to drive-in movies and classic barbershops.
Unpack the psychology behind Gen Z's yearning for the past in times of uncertainty and learn strategies to incorporate tactile, nostalgic elements into your marketing to resonate deeply with this digitally native yet historically curious generation.
