Nonfiction books with stories using the narrative arc are almost guaranteed to be successful. Former publisher and writing coach Allen Arnold says that well-written stories engage readers, draw readers in, and make the content memorable. “In today's world of distraction with so little time to read, you have to compete for a reader’s attention,” says Allen. “It can't be enough just to say, this is something that I thought you might want to read, I've written a book, now buy it.
