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Jay and Nils talk about social media response systems--the best way to set them up, some pros and cons and some things to avoid. They also share their reaction towards Apple’s latest news around iPhone 7 and some notable stuff from last week’s Apple event.   Show Links: Apple Event September 7, 2016 Woman tweets asking for help, Amtrak responds 7 months later Social Media Management tools: Social Report Hootsuite SproutSocial Buffer