In this episode, we sit down with Hamza Alsmaraee, an extraordinary young entrepreneur who has already achieved more than most do in a lifetime. At just 22, he's a published author, a Stanford undergrad, and the Co-founder and CEO of NewForm. Join us as we dive deep into his journey from writing a calculus book at 16 to building a multimillion-dollar business while still in college.
Timestamps:
00:00 - Introduction and Hamza's Background
00:17 - Publishing a Calculus Book at 16
01:04 - Marketing the Calculus Book
01:25 - Starting a Math Page on Instagram
01:46 - Growing the Instagram Page
02:07 - Book Sales and Revenue
02:36 - Documentary and Stanford
03:02 - Founding NewForm
03:12 - Shift from Social Media to Interest Media
03:44 - New Form of Marketing
04:15 - Content-First Marketing Strategy
05:08 - Scaling a Consumer App with TikTok Ads
06:01 - NewForm's Role in Growth Marketing
07:03 - Simplifying Complex Software Marketing
07:27 - Effective Short-Form Content
08:09 - Visual Appeal in Ads
09:08 - Misconceptions About Marketing in Tech
10:00 - The Importance of Marketing in Tech
11:06 - Evolution of Marketing in Tech
12:20 - Elon Musk and Marketing
12:52 - Typical Day of a 22-Year-Old Entrepreneur
14:19 - Implementing AI in Marketing
15:02 - AI in Marketing Workflows
16:05 - Woolbot: AI Performance Marketer
17:08 - AI-Assisted Workflows vs. AI-Generated Content
18:24 - Future Vision for Nuform
19:08 - Woolbot's Role in Marketing
21:01 - Connecting Media and Creative Teams
21:58 - Great vs. Good Short-Form Ads
23:30 - Social Media Celebrities vs. Traditional Media
24:47 - The Importance of IRL Experiences
25:03 - The Chance That Made a Difference
26:19 - Majoring in Math at Stanford
26:57 - Conclusion and Farewell
