This week, we’re resharing a top episode from the archive. Originally recorded a year ago, this episode features the one and only Mark Ritson and remains one of our most popular episodes to-date. Enjoy, and we’ll be back with new content next week!
This episode, Elena, Angela, and Rob are joined by professor, consultant, and columnist Dr. Mark Ritson. Based on his experience as both a marketing academic and practitioner, Mark shares his thoughts on the state of marketing effectiveness in the US, what we can learn from the history of marketing, and the importance of balancing research with active testing to discover marketing strategies that really work.
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