Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob discuss how marketers can leverage framing and decoy effects to sway consumer choices and boost confidence in their decisions.
Topics covered:
- [00:40] “Changing Decisions: The Interaction Between Framing and Decoy Effects”
- [01:30] Background on cognitive biases
- [02:25] Framing vs. decoy effect
- [03:10] Congruent vs. incongruent decoys
- [05:55] How do positive and negative scenarios affect decisions?
To learn more, visit
marketingarchitects.com/podcast Resources:
Di Crosta, Adolfo, Anna Marin, Rocco Palumbo, Irene Ceccato, Pasquale La Malva, Matteo Gatti, Giulia Prete, Riccardo Palumbo, Nicola Mammarella, and Alberto Di Domenico. 2023. "Changing Decisions: The Interaction between Framing and Decoy Effects" Behavioral Sciences 13, no. 9: 755. https://doi.org/10.3390/bs13090755
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