Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore how AI transforms workplace collaboration. A groundbreaking Procter & Gamble study reveals that individuals using AI match team performance, while AI-human teams produce superior results.
Topics covered:
- [01:00] "The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork"
- [03:00] Field experiment setup and methodology
- [04:35] How AI helps break departmental silos
- [05:10] Improved emotional experience when working with AI
- [06:05] AI integration beyond productivity
- [07:00] AI-human collaboration creating "blended intelligence"
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Resources:
Dell’Acqua, F., Ayoubi, C., Lifshitz, H., Sadun, R., Mollick, E., Mollick, L., Han, Y., Goldman, J., Nair, H., Taub, S., & Lakhani, K. (2025). The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise. Harvard Business School Working Paper No. 25-043
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