Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob are going back in time... sort of. They’re covering nostalgia, what it is, and why it’s become a common and highly effective tool in advertising.
Topics covered:
- [00:45] “An Involvement Explanation for Nostalgia Advertising Effects”
- [01:00] How some people are extra susceptible to nostalgia
- [02:00] What is nostalgia?
- [03:30] Three types of nostalgia
- [07:00] Why is nostalgia so effective in advertising?
- [10:00] The connections between nostalgia, likeability, and memorability
To learn more, visit
marketingarchitects.com/podcast Resources:
Muehling, Darrel & Pascal, Vincent. (2012). An Involvement Explanation for Nostalgia Advertising Effects. Journal of Promotion Management. 18. 100-118. 10.1080/10496491.2012.646222.
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