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Entrepreneurship through acquisition (ETA), also known as search fund entrepreneurship, is a form of entrepreneurship that involves acquiring and managing an existing business rather than starting a new one from scratch.The process typically involves an entrepreneur, or a team of entrepreneurs, raising capital from investors to fund the acquisition of an established business. The entrepreneur(s) then take on the role of CEO and work to grow and improve the acquired business.ETA has become an increasingly popular route for entrepreneurs in recent years because it allows them to leverage their skills and expertise to improve an existing business rather than starting from scratch. It can also be less risky than starting a new business since the acquired business has a proven track record and established customer base.Overall, ETA can be a great option for entrepreneurs who are looking for a way to own and operate a business but prefer to avoid some of the risks and uncertainties that come with starting a new venture from scratch.

When I first started my business journey, I had the work ethic and idea, however I did not have systems and processes in place to allow for me to scale my business. In my journey, I've worked on global $1 billion dollar transactions, and I've also worked on local $100K transactions. I, along with my guests, share some of our pitfalls and struggles in our business journeys. The goal of The Hustle Report is to give you the tools and information that you need so that you start and scale your online business and your life.

The Hustle Report is brought to you by Fortitude Financial. With Fortitude Financial you can build your wealth profile. 

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