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If one key ingredient can launch a full line of safer cleaning options, why not make it a product all it's own?

In this episode, we're joined by Curtis Eggemeyer, the CEO of Lemi Shine.
Curtis has helmed the “Better For You” household cleaning products brand since 2007 and has continued the brand's success through exponential growth, expanding its presence into new categories with over 30+ products.

Curtis takes us on a journey through the world of innovative cleaning products, sharing the remarkable story of how one ingredient, citric acid, became the driving force for exponential growth.

Join us as we discuss: