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Hey there, fellow marketing mavens and enthusiasts!

Buckle up because you're in for a treat with our latest podcast episode—it's all about making your marketing tech stack as sleek and mighty as a panther in the digital jungle. We're thrilled to have Jimmy Kim, the mastermind CEO of Sendlane, join us to demystify the art of streamlining your marketing tools.

Imagine your tech stack not as a cluttered drawer of mismatched utensils but as a well-organized chef's knife set, each piece with a purpose. That's the transformation we're diving into today. With Jimmy's guidance, who's a bit like the Marie Kondo of marketing technology, you'll learn to spark joy in your metrics and conversions.

We're unpacking why a lean tech stack isn't just nice to have—it's essential for making sense of data and creating customer experiences as comforting as your go-to indulgence. Plus, we'll discover why fresh insights trump stale data and why genuine connections with your brand community are now the gold standard in marketing.

Ready for some wisdom that’s as actionable as it is insightful? Here’s what we’re covering:

• The strategic value of a consolidated marketing tech stack and how it can transform your business.
• Integration magic that smooths out your marketing operations for peak performance.
• The tangible impact of a cluttered vs. a curated tech stack on your bottom line.
• The latest shifts in consumer behaviour and the art of authenticity in brand engagement.
• Practical tips for optimizing your marketing tech stack to truly shine.

This conversation is a goldmine for anyone from ambitious small business owners to savvy digital marketers. So tune in, share your thoughts, and let's make marketing tech as easy as pie.

Connect with Jimmy Kim:

• Find him on X/Twitter: @yojimmykim
• Connect on LinkedIn: Jimmy Kim

Discover Sendlane:

• Ready to streamline your marketing tech stack? Visit Sendlane for the new standard.

Stay Engaged with Sam McGregor:

• Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
• Connect on LinkedIn
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Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/