We've all received an email or LinkedIn message with an offer of a gift card or a cash prize if we're willing to take a call or do a product demo. It's a bit eyeroll-y, and it's typically the first thing that comes to mind when you hear the word "gifting" as a marketing or customer success strategy. But there's a way to do gifting that works — that makes people feel seen and known rather than guilted or bribed.
On this quick-hitter Tactical Tuesday, Sam shares some surprise & delight tips for various occasions — whether for clients you're hoping to land, solidifying relationships, and for candidates placed. Go ahead and make it the most helpful eight minutes of your day.
Chapters:
00:00 - Podcast Intro
01:15 - Unique strategies to retain and attract new clients
02:45 - Successful applications of gifting strategies
06:40 - Podcast Farewell
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