Ever wondered how top loan officers close more deals and turn online leads into loyal clients? In this all-in-one episode of Market Shares, Tony Blodgett sits down with Chad Church, SVP of NAF Leads, to reveal the inner workings of mortgage lead generation, call centers, retail operations, and the strategies that make New American Funding a standout in the industry.
From mastering refinance opportunities to understanding client psychology, building local relationships, and selling smarter with visual, auditory, and kinesthetic techniques, this episode is packed with actionable insights for any mortgage professional looking to boost conversions and retention.
Topics We Cover:
- Behind-the-scenes of mortgage call centers and lead distribution
- How consumer direct and retail loan officers work together
- Capturing cash-out and rate-and-term refinance opportunities
- Pivoting call centers to purchase-focused leads and NAF Homes
- Partnering with realtors while maintaining client trust
- Local Buyer Connect: doubling conversion through relationships
- Sales fundamentals: mindset, listening, asking for the transaction, and closing deals
- Identifying visual, auditory, and kinesthetic clients for better communication
- Using CRMs, texts, emails, and in-person strategies to future-proof your business
- Understanding consumer behavior and online lead trends
🏠 Unlock the strategies, relationships, and tools that top loan officers use to grow their business—this episode is your ultimate guide to mortgage lead success.
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📌 New episodes drop every Friday at 10 AM PT!
