This is a double-feature!
I was finally able to get local marketing legend Alex McArthur, an early employee and head of all things marketing for two rocketship consumer brands - Purple Mattress and Kizik Shoes - to come into the studio and tell the growth stories behind both brands. I was recovering from a cold, but didn’t dare reschedule once I’d locked Alex down, so my voice sounds nasally but I still really enjoyed hearing Alex’s experiences and learning about these two great brands. Alex is a creative, humble, talented marketer who was in the right place at the right time (multiple times) and has surrounded himself with phenomenal teams to generate impressive growth for multiple brands in his career. This was another fun one!
This episode was sponsored by Awsm (www.awsm.com) - a software platform that gives consumer brands the ability to leverage a small amount of their equity to multiply their revenue, increase their margins, reward their brand ambassadors, and turn their customers into raving fans.
The Brand, Sweat, & Tears podcast is available on all popular podcast platforms.
