In this week’s dose of Subscription Prescription, Matt is joined by his friend Trevor Crump, an e-commerce expert who is one of the founders of Bestie Media. They discuss some amazing things that are important to subscription brands everywhere, such as data, growth, and how knowing your customers on a better level can increase your sales. Companies often make assumptions about their customers and why they’re buying certain items, which can be incorrect and detrimental to sales. They share the necessary measures companies should use to fix this problem like sending out surveys and gathering information that can help to better understand their customer base. Tune in to learn more!
- Trevor’s background in Ecommerce 1:00
- Post purchase survey 5:55
- What to do with AI and data 16:00
- Understanding your customers 22:00
- More effective ways to know your customer 27:40
- Cyber Monday tips 34:40
“There’s a really big fallacy in the marketing space that your product is for everyone. Everybody’s product theoretically can be for everyone, but quoting a line from another book, Seth Godin’s book called ‘This Is Marketing’ and the only line from that entire book that was worth reading was ‘When you speak to everybody, you speak to nobody.’” 30:02https://qpilot.cloud/
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