Most brands think they have a subscription business. The truth is, most of them just have a product with a subscribe button. In this episode of Subscription Prescription, I break down the real reason subscriptions succeed or fail and what you should be evaluating before you decide to push a subscription-first model. We cover:
- Why subscriptions are only one way to drive repeat revenue
- How customer buying behavior determines whether subscriptions make sense
- The hidden risk of subscription-only offers
- When high AOV upfront beats subscription LTV
- Why bulk buying, usage patterns, and consumption cycles matter more than cadence
- How to test conversion, AOV, and LTV to find your best model
- The segment most brands overlook: repeat buyers who subscribe later
- Why memberships often outperform subscriptions in LTV
- How to pressure-test your subscription program before scaling it
If you're wondering whether your product is truly a subscription product, this episode will give you the clarity and the testing framework you need.
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