Welcome to another episode of Business Book Bites! I’m Karen Williams, The Book Mentor, and in this episode, I am joined by Naomi Jane Johnson. Naomi's expertise lies in helping business owners create high-quality products and resources that showcase their expertise and boost their income.
Delving into the topic of companion books, Naomi explains the concept of low content books, the importance for coaches, consultants and therapists, and how they differ from traditional fiction or nonfiction books.
She also explores the benefits of journals and planners for marketing and learning. They offer added value, helping readers engage with the content, retain knowledge, and reinforce concepts. They are great goal-setting tools and aid in tracking progress. Additionally, they also serve as a form of marketing, keeping the business at the forefront of their clients' minds.
FREE BONUS: ‘Branded journals masterplan’. You can download Naomi’s free bonus at www.librotas.com/podcastbonuses.
GET THE BOOK: Get your copy of Book Marketing Made Simple and the Book Marketing Planner at www.bookmarketingmadesimple.com.
Guest: Naomi Jane Johnson
Bio: Naomi Jane Johnson is a digital designer and course creator with particular expertise in low-content book design (journals, planners, workbooks) and custom merchandise design. Her offers include a wide range of digital products and affordable design-based services and training, enabling clients to increase online visibility and boost income in a variety of ways. She loves working with small businesses to help them create high-quality products and resources that showcase their expertise to the highest potential.
Website: https://naomijanejohnson.co.uk
https://designedbynaomi.shop
Socials: www.facebook.com/naomijanejohnson
www.Instagram.com/naomijanejohnson
www.linkedin.com/in/naomijanejohnson www.twitter.com/naomijjohnson
www.pinterest.com/naomijanejohnson
Key topics and bullets:
- Introduction of Naomi Jane Johnson and her expertise in digital design and low content books
- Naomi's background and journey as an online business owner
- The concept of low content books and their characteristics
- The benefits of companion books for coaches, consultants, and therapists
- Definition and explanation of companion books
- The role of companion books in marketing a business book
- How companion books help readers in their learning and retention of knowledge
- Interactive and reflective aspects of companion books - The reinforcement mechanism of writing things down
- Goal setting and progress tracking with companion books
Time stamped overview:
00:01:00 Online business owner with diverse ventures.
00:03:42 Low content books: text-light, writing-friendly, repetitive pages.
00:07:03 Writing aids understanding, retention, and application.
00:11:54 Promote books on Amazon with A+ Content.
00:15:47 Digital planner alternatives for Kindle, Flipbook explanations.
00:19:41 Debunking myths about designing and selling journals.
00:20:46 Books can lead to more opportunities.
Discussion questions:
- How did Naomi Jane Johnson transition from her background in science to becoming a digital designer specialising in low content books?
- What is a low content book and what are some examples of low content books?
- How can companion books, such as journals or planners, support the marketing of a business book?
- What benefits do readers gain from using companion books alongside a business book?
- How can companion books facilitate the application and practical implementation of ideas from a business book?
- What role does writing notes and engaging with a companion book play in helping readers retain knowledge?
- Can you share any research or findings about the effectiveness of writing notes to strengthen neural connections in the brain?
- Why do some people find it easier to remember and understand information when they write it down?
- How can a companion book serve as a tool for goal setting and tracking progress?
- What are some strategies for leveraging companion books to enhance the reading experience and provide additional value to readers?
Keywords: companion books, Naomi Jane Johnson, digital designer, course creator, low content books, custom merchandise design, digital products, boost income, business book planner, book writing journal, Book Marketing Planner, social media management, video creation, journals, planners, notebooks, marketing, subliminal marketing, book bundle, goal setting, tracking progress, A+ content, Amazon books
