Description

Welcome to the Business Book Bites podcast, where we give you a bite-sized taste of the insights and strategies from successful authors and business experts. In this episode, hosts Karen Williams and Sheryl Andrews discuss the upcoming second series of Business Book Bites.

Karen shares the best bits from the upcoming interviews, focusing on the secrets of successful authors. The new series delves deep into the book writing journey, publishing experiences, marketing strategies, and power of networking for business authors. Get ready for an inspiring and informative series that will equip you with the tools to make a bigger impact in the world of business and writing.

Want the Business Book Bites Best Bits from all our episodes in series two? Go to www.librotas.com/bbb2

Highlights:

** Planning **: Successful authors emphasise the importance of creating a solid plan for their books. Whether it's post-it notes, flip charts, or working with mentors, planning is crucial to a smooth writing and publishing process.

** Personal Experience **: Every author interviewed for the second series has had a personal experience that drove them to write their book. Their personal stories and insights are what drive the message and passion behind their writing.

** Marketing and Promotion **: It's not just about writing a great book, but also about actively marketing and promoting it. From storytelling to making valuable connections, successful authors find creative ways to get the word out about their books.

Bio:
Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books.

Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage your Critic, was published in 2016. Sheryl works alongside Karen at Librotas, supporting the writing retreats in Spain, Author’s Journey interviews, and conversations like this!

Website: https://librotas.com

Socials:
https://www.facebook.com/librotas
https://x.com/librotas
https://www.linkedin.com/in/karenwilliamslibrotas/
https://www.instagram.com/karenwilliamslibrotas
https://www.youtube.com/@librotas

Time stamped overview:

00:00 Started podcast after years, enjoyed the learning process.
04:54 Interview with author highlights the importance of planning.
06:57 Writing brings self-awareness; personal experiences guide the process.
10:24 Successful authors must sell and promote books.
12:59 Connections and mindset vital for success.

Discussion questions:

1. How does Karen's experience as an author and host of the podcast Business Book Bites influence the direction and content of the show?
2. From the conversation, what are the key reasons Karen decided to pursue a second series of Business Book Bites, and how does this align with her goals for the podcast?
3. Various authors have taken different routes to publishing their books, including self-publishing, hybrid publishing, and traditional publishing. What are some of the insights shared by the authors interviewed regarding their publishing journeys?
4. What role does personal experience play in driving authors to write their books, and how does it influence the content and authenticity of their work?
5. In the context of book planning, what are some of the challenges and benefits of having a well-structured plan, as highlighted by the interviewees?
6. How do the interviewees discuss the importance of storytelling and sharing personal experiences in their books, and what impact does this have on their writing and connection with readers?
7. Based on the discussion around marketing and promotion of books, what are some unexpected methods that the authors have used to effectively promote their work, and what insights have been shared about the necessity of ongoing book promotion?
8. What has been the role of connections and relationships in the success of the interviewed authors, as well as their approach to expanding the reach of their books?
9. From the perspective of an aspiring author or podcast listener, how can the insights shared in the episode contribute to a deeper understanding of the challenges and opportunities in the world of book publishing and promotion?
10. As a result of this conversation, what are the expectations for the upcoming series of Business Book Bites, and how might the lessons shared by the authors influence the perspectives and strategies of Karen as host of the show?

Keywords:

Karen Williams, Business Book Bites podcast, Bestselling author, Book marketing, writing retreat, Sheryl Andrews, Author, Marketing experts, Successful authors, Book publishing, Self-publishing, Hybrid publishing, Traditional publishing, Author promotion, Marketing plan, book ecosystem, book coaching, book mentoring, Book promotion strategies, Book tour, the book mentor, librotas