There’s only so much information that you can include in a book. This is why Karen Williams (The Book Mentor) set up the Business Book Bites podcast, and she intends to delve deeper into topics around marketing, business and books.
In this first series, Karen interviews expert contributors from her updated and expanded second edition of ‘Book Marketing Made Simple’, launching on 28 September. And if you are wondering why she set up the podcast, what you can expect from the interviews, and an insight into ‘Book Marketing Made Simple’, in this introductory episode, Sheryl Andrews puts Karen firmly in the hotseat.
FREE BONUS:
You can download the bonuses that accompany this podcast at www.librotas.com/podcastbonuses.
GET THE BOOK:
Get your copy of Book Marketing Made Simple and the Book Marketing Planner at www.bookmarketingmadesimple.com.
Guest: Karen Williams
Bio: Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books.
Website: http://www.librotas.com
Socials:
https://www.facebook.com/librotas
https://twitter.com/librotas
https://www.linkedin.com/in/karenwilliamslibrotas
https://www.instagram.com/karenwilliamslibrotas
Key topics and bullets:
- Introduction to the Business Book Bites Podcast and host Sheryl Andrews
- Background information on guest Karen Williams, The Book Mentor at Librotas
- Karen's decision to launch the Business Book Bites Podcast
- Reasons for launching the podcast, including updating her book and showcasing experts
- Karen's goal of showcasing contributors to the book and promoting her upcoming book launch
- Discussion on the commitment and experimentation involved in podcasting
- Expectations for the interviews in the podcast, focusing on specific book marketing topics
- Mention of upcoming interviews on podcasting, Instagram, companion books, and LinkedIn networking
- The plan to dive deep into each topic with an expert in each interview
- Teaser that snippets of what Karen has learned will be shared in future episodes
- Connection between the podcast and Karen's upcoming book, ‘Book Marketing Made Simple’
- Karen's intention to update the book to reflect changes in technology, marketing strategies, and the impact of COVID-19
- The decision to draw a line and finalise the book, despite there being more information that could have been included.
Time stamped overview:
00:00:54 Formal podcast launched to showcase book experts.
00:06:09 Book Marketing Made Simple in 2023 was updated significantly with the addition of a planner.
00:10:13 Interviewee discovers new marketing strategies for authors.
00:12:00 Excited to keep the podcast going!
Discussion questions:
1. How has Karen's experience as a book mentor influenced her decision to start the Business Book Bites Podcast?
2. What are Karen's goals for the podcast? How does she hope to benefit from it both personally and professionally?
3. What does Karen hope to achieve by showcasing the experts who have contributed to her book on the podcast?
4. How does Karen approach the long-term commitment of podcasting, considering the number of episodes some podcasts have accumulated?
5. In what ways does Karen believe the podcast interviews will provide valuable information to listeners?
6. How long does Karen aim to make each podcast episode, and why does she believe this format is effective for the content she wants to share?
7. Why does Karen choose not to share any snippets or outtakes from the interviews during this episode?
8. How do the podcast and Karen's new book tie together? How does one enhance the other?
9. How did the process of updating Book Marketing Made Simple become more extensive than Karen initially anticipated?
10. What challenges did Karen face in deciding when to stop updating her book and reaching a deadline?
Keywords: Business Book Bites Podcast, Sheryl Andrews, book mentor, Librotas, book coach, book marketing plan, business plan, Book Marketing Made Simple, book marketing, podcast interviews, podcasting, new book, publishing, writing, marketing a book, new business podcast, expert interviews, podcast experts, podcast experiment, book marketing planner
