Welcome to another episode of Business Book Bites! I’m Karen Williams, your host, and today I am sitting down with the award-winning LinkedIn trainer and coach, Alice Fewings. Alice is an expert in helping business owners craft compelling content on LinkedIn that engages audiences and attracts clients.
Alice shares her journey and passion for the platform, highlighting the power of LinkedIn for business owners. She emphasises the importance of building authentic relationships and establishing the know, like, and trust factor.
We dive into the five key areas to focus on when it comes to LinkedIn, starting with optimising your personal profile and using relevant keywords. We also discuss the significance of creating tailored and engaging content that aligns with the professional nature of LinkedIn. So, if you're looking to leverage the power of LinkedIn for your business and your book, this episode is for you.
FREE BONUS:
‘The LinkedIn 20-Minutes-A-Day Plan’. You can download Alice’s free bonus at www.librotas.com/podcastbonuses.
GET THE BOOK: Get your copy of Book Marketing Made Simple and the Book Marketing Planner at www.bookmarketingmadesimple.com.
Guest: Alice Fewings
Bio: Alice Fewings is an award-winning LinkedIn Trainer and Coach empowering entrepreneurs to reach new audiences, raise their profile and attract more clients on the world’s largest professional networking site.
Website: www.alicefewings.com
Socials: www.linkedin.com/in/alice-fewings
Key topics and bullets:
The Power of LinkedIn for Business Owners
The Five Focus Areas of LinkedIn
- LinkedIn personal profile. - The profile is crucial for making a good impression on potential clients and for LinkedIn's search engine.
- Describing what you do and the results you deliver is more effective than simply listing job titles.
- The headline section of the profile should be edited to reflect what you do and who your ideal clients are.
Content Creation on LinkedIn
- Content on LinkedIn should be professional yet authentic.
- Contextualising content for the networking space of LinkedIn is important.
- Personal touches can be added to content within the context of LinkedIn
- Confidence and authenticity are key when posting content on LinkedIn
Overall, the podcast episode discusses the importance of LinkedIn for business owners, focusing on the power of networking, the key elements of a LinkedIn personal profile, and the creation of impactful content on the platform.
Time stamped overview:
00:00:47 Passionate LinkedIn trainer specialising in effective communication.
00:03:48 Optimise LinkedIn profile for better search results.
00:07:24 Authentic, contextualised, educational, inspirational, conversational, connection, promotional content.
00:13:20 Use content to be visible and build relationships. Show up on other people's content, leave comments, and engage with their posts. This raises visibility and leads to new connections. 00:16:50 Direct messages: Use voice notes for personal engagement.
00:19:03 Collaborative articles on LinkedIn are valuable opportunities.
00:23:30 Reintroduction LinkedIn post with five fun facts.
Discussion questions:
- How has LinkedIn made a difference for businesses in terms of building relationships and networkinng?
- Why do business owners often feel unsure and lack confidence when it comes to using LinkedIn?
- What are the key factors that make a LinkedIn personal profile effective?
- How does LinkedIn's search engine work and why is it important to optimize your profile for it?
- Why is it crucial to focus on describing your results and the value you provide rather than just listing job titles in your profile?
- What are some tips for crafting a compelling headline in your LinkedIn profile?
- How can business owners make their content on LinkedIn feel authentic and professional at the same time?
- What are some best practices for creating engaging and effective content on LinkedIn?
- How can business owners find the right balance between personal and professional content on LinkedIn?
- Why is it important to be consistent in your LinkedIn presence and engagement with your network?
Keywords: book marketing, Alice Fewings, smart author system, LinkedIn collective, business owners, compelling content, engaging audiences, professional networking site, LinkedIn trainer, attract more clients, marketing services, LinkedIn, LinkedIn personal profile, visibility, business brand, LinkedIn algorithm, LinkedIn leads, professional pitch, LinkedIn headline, LinkedIn strategies for business owners, LinkedIn book launch, digital handshake
