In this episode, we are delving into the topic of podcasting and book launches. I’m joined by Steve Randall, a podcast producer, radio presenter, journalist, and media coach with over 30 years of experience in the media industry.
One of the contributors to Book Marketing Made Simple, Steve shares his journey into podcasting, the rise of this medium, and the reasons behind its immense popularity. Get ready to discover why podcasts have become a go-to resource for individuals of all ages and backgrounds, and the unique benefits they offer over traditional video content.
Whether you're considering launching your own podcast or simply curious, this episode is packed with valuable information and insights. I'm excited to share how podcasting can elevate your book launch strategy – a concept I'm personally living out through my own podcast!
FREE BONUS: ‘7 things you must do before recording your podcast.’ You can download Steve’s free bonus at www.librotas.com/podcastbonuses.
GET THE BOOK: Get your copy of Book Marketing Made Simple and the Book Marketing Planner at www.bookmarketingmadesimple.com.
Guest: Steve Randall
Bio: Steve Randall is a podcast producer, radio presenter, journalist, and media coach. As the founder of Communication Generation, he has advised, produced, and presented hundreds of podcast episodes for his own podcasts and dozens of clients from coaches & consultants to multinational companies.
Steve’s 30+ years in the media industry includes radio programmes across the UK, daily website articles for an international B2B publisher, and leadership roles for major broadcasters. He has been a judge for the British Podcast Awards for several years including 2023 when he focused on the growing number of daily podcasts.
Website: https://communicationgeneration.co.uk
Socials: https://www.linkedin.com/in/steverandalluk
Key topics and bullets:
- Introduction of Steve Randall, a podcast producer, radio presenter, journalist, and media coach
- Steve's background in radio and his interest in podcasting
- The growth of podcasting in popularity and its appeal to niche audiences
- The benefits of audio podcasts over video, including accessibility and multitasking
- The various scenarios where audio podcasts are more suitable, such as driving, working, exercising, and before sleep
- The wide range of podcast listeners across different age groups and demographics
- The potential interest of the audience in setting up their own podcasts
Time stamped overview:
[00:04:16] Podcasts offer accessibility in various ways.
[00:07:56] Fear, technical challenges hinder podcasting aspirations.
[00:13:11] Build anticipation, tease, and excite for product launch.
[00:16:20] Easier to talk than to write: podcasting and repurposing content through audio and video. [00:19:57] Leverage podcasts for book promotion and exposure.
[00:24:26] Authenticity and reach are crucial in podcasts.
[00:26:38] Just go for it, don't hold back.
Discussion questions:
- How did Steve Randall first get involved in podcasting and what made him want to pursue it as a full-time job?
- What factors contributed to the growth in popularity of podcasts over the years?
- How does the accessibility of audio podcasts make them more appealing compared to video content?
- What are some of the benefits of audio podcasts over video podcasts, and in what situations are audio podcasts more convenient?
- Who are the typical listeners of podcasts? Has the demographic changed over time?
- What types of podcasts were initially popular and who were the main listeners?
- How has the radio industry changed and how has that influenced the growth of podcasts?
- What are some niche topics that have gained traction in the podcasting world?
- How have high-profile podcasts like "Serial" affected the popularity of podcasting as a whole?
- How can someone get started with their own podcast and what advice does Steve Randall have for aspiring podcasters?
Keywords: podcast producer, radio presenter, journalist, media coach, Communication Generation, podcast episodes, Business Book Bites, podcasts, radio, high profile podcasts, niche marketing, audio, video, YouTube, podcast growth, audio podcasts, video podcasts, the book mentor, Librotas, book marketing tips, book launch
