Description

Ever wondered about the hidden benefits and unexpected outcomes of becoming an author?   In this week's episode, Karen Williams and Sheryl Andrews delve into the transformative power of writing and publishing a book. From forging new business connections and expanding your reach to the surprising boost in credibility and time management, they explore how becoming an author can transform your personal and professional life.  

You'll hear insightful stories about how a book can act as a tangible business card, leading to referrals and deeper trust with your audience. They'll also discuss how to handle negative reviews with resilience, and the joy of receiving positive feedback. Plus, discover how repurposing book content for marketing and training can be a game changer.  

If you want help with your business-building book, do get in touch or check out our upcoming events at https://librotas.com/librotasevents.  

Key insights  

Building Connections and Partnerships: Writing a book opens doors to creating valuable connections with experts and contributors, which can lead to incredible business growth and expansion.  

Unexpected Outcomes and Self-Discovery: The process of writing a book brings unforeseen benefits, from reaching more people to self-reflection and discovering new goals. Having your wisdom documented can guide you through tough times and even transform your business model.  

Tangible Marketing and Resilience: A published book isn't just a piece of content but a powerful marketing tool. It creates trust with readers, spurs conversations, and can be repurposed for various marketing efforts.  

Bio – Karen Williams:  

Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books.  

Website: https://librotas.com  

Socials:   

https://www.facebook.com/librotas

https://twitter.com/librotas

https://www.linkedin.com/in/karenwilliamslibrotas/

https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas  

Bio – Sheryl Andrews  

Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016.  

Website: https://stepbysteplistening.com  

Time-stamped overview:  

00:00 Self-discovery and efficiency lead to unexpected opportunities.
06:04 Pivoting business, creating seven-day program, providing motivation.
08:27 Book helps in referrals, reaching global clients.
12:59 Understanding the personal story before the process.
15:04 Recognize positive feedback and radiate self-confidence.
18:30 Delegate tasks, particularly in marketing and training.
20:48 Unexpected benefit of giving advice to others.
26:03 Understanding self, setting goals, and overcoming fears.
27:49 Benefits of writing include connections and expertise.  

Discussion questions:  

1. What are some of the most surprising benefits Sheryl Andrews and Karen Williams discovered after publishing their books? 
2.  How can writing a book create new connections and partnerships, and why is this significant for business growth?
3. What are the unexpected outcomes and changes that writing a book might bring to a business, and how can one prepare for them?
4. In what ways does the tangible nature of a book help in generating conversations and referrals, according to the hosts? 
5. How does receiving and managing negative reviews play a role in an author's journey, and what strategies do Sheryl and Karen suggest for resilience?
6. What impact does sharing one's personal story in a book have on the reader-author relationship, specifically in terms of trust and confidence?
7. How have Sheryl and Karen repurposed the content from their books for other uses such as marketing, programs, or events?
8. Can you share examples from the episode on how publishing a book led to increased business opportunities or revenues for clients and interviewees?
9. Why do Sheryl and Karen stress the importance of continuous marketing for a book, even years after its publication? 
10. What are some of the ways that documenting one's process in a book can aid in delegating work and improving overall business management?  

Keywords:   Book writing benefits, business growth, expert connections, clear vision for writing, writing goals, reaching wider audience, creating connections, book conversations, book referrals, author-reader connection, dealing with negative book reviews, resilience in writing, book mentoring clients, TEDx talk impact, increased business revenue, book marketing, repurposing book content, event marketing, book coaching, librotas