How the hell have I gone this long without doing an episode entirely devoted to G.I. Joe? Well, that all ends today as this episode is the definitive look back on what is possibly the most successful toy franchise of all time. I cover the full history, which technically goes all the way back to 1955, and I bring us up to the end of the first cartoon series in 1986. And I cover everything in between. This is a look back on the original 12-inch characters, how Star Wars influenced the 1980s toy release, oil embargoes, government regulations, and how Hasbro worked around the system to get this toy in front of our eyes.It's a pretty amazing story and a masterclass on how to market a toy.Hope you enjoy this early and ad-free first look before anyone else gets to hear it!-Jamie
