Your content isn’t just media—it’s an asset. But how do you measure its true value? In this episode of The Fourth Draft, Erin Trafford redefines the way we think about content, introducing the concept of a “content stack” as an investment that grows over time.
From understanding the energetic value of your stories to envisioning how they contribute to your long-term goals, Erin explores how to move beyond superficial metrics and turn your content into a trust-building, revenue-generating powerhouse.
Key Takeaways:
- Content has energetic value, much like money—it can attract and amplify results when strategically deployed.
- The true worth of content lies in its ability to create trust, drive relationships, and build long-term impact.
- Evaluating your content as an asset helps you identify what’s working, what’s not, and where to invest your efforts for the greatest return.
Key Quotes:
- “Your story has vibrational value that we can now quantify. Your content is an asset, not just a chore.”
- “Valuable content doesn’t just exist—it works for you, amplifying your message and building relationships over time.”
- “When you measure your content’s worth, you see where to stop pushing and where to lean in for future-proof growth.”
Episode Highlights:
- [00:03:00] Rethinking content as an asset with energetic and financial value.
- [00:06:00] Why cheap content costs you more in lost trust and impact.
- [00:09:00] How to evaluate your current content stack to measure its worth.
- [00:11:00] The ripple effect of valuable content and why it works for you over time.
- [00:14:00] Introducing the concept of a content evaluation tool to quantify value.
Call-to-Action:
- Ready to understand the true worth of your content? Book a call with Erin using the link in the show notes or connect with her on LinkedIn.
- Don’t miss future episodes! Subscribe to The Fourth Draft for more actionable insights.
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