Is your messaging falling flat or are your sales not converting?
The two are deeply connected, but the solutions are often very different. In this episode of The Fourth Draft, Erin Trafford helps you diagnose whether your organization has a content problem, a revenue problem, or both—and what to do about it.
Using practical steps and real-world insights, Erin explains how to audit your strategy, align your storytelling with your goals, and create a feedback loop that resonates with your audience while driving results.
Key Takeaways:
- Content problems show up as low engagement and weak storytelling.
- Revenue problems often stem from misalignment between content and your audience’s needs.
- Both require listening, reflection, and intentional storytelling to fix.
Key Quotes:
- “Weak content is like shouting into the void—it’s loud, but no one’s listening.”
- “Revenue issues aren’t about a lack of sales—they’re about a lack of alignment between your content and your audience’s needs.”
- “When you align your content with your revenue strategy, you stop guessing and start driving results.”
Episode Highlights:
- [00:03:00] How to diagnose a content problem: symptoms and root causes.
- [00:10:00] How to diagnose a revenue problem: when your messaging doesn’t convert.
- [00:14:00] The infinity symbol analogy: the deep connection between content and sales.
- [00:19:00] Steps to audit your content and align marketing with sales for better conversions.
- [00:24:00] The importance of listening to your audience to create resonance and drive action.
Call-to-Action:
- Struggling to figure out where your real problem lies? Book a call with Erin using the link in the show notes or connect with her on LinkedIn.
- Don’t miss future episodes! Subscribe to The Fourth Draft for more actionable insights.
Resources Mentioned:
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