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Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution.Key Links:

• Matt Drengler of Podsights
• Articles:https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2

-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

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