Description

In this conversation, Amy Jordan discusses the launch of her new Pilates product line, Wundacore, and the evolution of Pilates tools designed to enhance core strength and alignment. She shares insights on scaling her business through physical studios and online classes, reflecting on her career transition from entertainment to fitness. Amy emphasizes the importance of effective marketing strategies, the myth of achieving balance in life, and the transformative impact of coaching on her business growth. She also touches on her personal journey through health challenges and the significance of movement in healing, concluding with her aspirations for the future.

Takeaways

• Scaling the business involves both physical studios and online classes.
• Amy transitioned from the entertainment industry to fitness.
• Effective marketing is crucial for reaching a wider audience.
• The myth of balance in life should be challenged.
• Movement is essential for healing and well-being.
• Coaching has significantly impacted Amy's business growth.
• Delegation is key to managing a growing business.
• Mondays are seen as a fresh start and an opportunity for growth.