Pete welcomes the founder of Arnold Beekes Here he shares that he grew up in an environment of extreme ‘Fitting In’. Conformity was an integral part of my upbringing. My father was a military officer, both in his work and at home. Still, I was very different from my fellow students at primary school. I was complying with my father’s norms and not with those of my friends or school. I was different in the sense that I always had a short haircut (remember: military coup) and was not allowed to wear jeans. This was hard, especially in the sixties. Also, I wanted to play football, but that was not allowed, I had to play (field) hockey. If I complied in every area of my life (school, gardening, polishing shoes, sports etc.), he would not be angry, then it was sort of okay. In high school the focus was on knowledge tests and totally not on discovering and developing talents and strengths. And – even more important- there was no attention for who I am and how to live life. Like most young people I had no clue what career and corresponding education to choose. At the university, the approach was basically the same; the focus was mainly on memorizing knowledge. I was still a cog in the learning machine. Then I had to do military service, no need to further explain what that meant for fitting in. In my work, both in a small company and in multinationals, there was a strong push to comply with corporate culture. Although it was my job to innovate, there was still this strong centrifugal force. This means that from a very young age, I was conditioned to meet the expectations of others (parents, teachers, professors, or bosses). I was conditioned to live someone else’s life. To fit in is the holy grail of our society. It is very likely that you also are expected to fit in. It is time to dismantle the straitjackets. In his career, Arnold has worked 20 years in technology and organizational leadership, then 20 years in psychology and personal leadership, the next 20 years (?) he intends to alleviate suffering with brain fitness. His ‘Why’ is to reverse that people are robotized and robots are humanized. His unique approach is based upon ‘un-conditioning’. The Art of Un-Conditioning You don’t know that you are being conditioned to conform, to live someone else’s life. You don’t know how your (physical, mental, emotional and spiritual) capabilities are intentionally being suppressed. You don’t know why you are not taught how to live life. You feel stressed, powerless and not good enough in a world where others are pulling the strings. Your brain is hijacked by parents, teachers, clergy, bosses and the media & entertainment industry. Your body is hijacked by the food, fashion, and pharmaceutical industry. Your market is hijacked by Big X. Your future is hijacked by governments and high-tech giants. Your environment is hijacked by the energy, land use sources, agriculture and transport industry. When you know that you are not the problem, that you are not unworthy or inadequate, you will feel relieved and powerful. When you know how you can escape from this conditioning, you’ll be amazed at what you can do. You will experience huge growth in performance, health & wellbeing, and freedom. Would you like to learn the secrets of this conditioning? Would you like to follow your own dreams instead of the dreams of others? It is time to stand up. It is time to take responsibility. It is time to act for yourself and the planet. Your uniqueness makes a difference. Upgrade your brain! In today’s environment, Brain Fitness is declining rapidly (mental illness; low IQ/EQ). The convergence of challenges in our world requires the opposite, an optimal Brain Fitness. This gap needs to be bridged, urgently.
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