Episode 114 of The Closing Table with Lawyers Title dives deep into one of the most confusing — and critical — topics in real estate today: digital visibility in the age of AI.
Host Tamera Gaede sits down with Michael Tritthart, international tech instructor and co-owner of MichaelTritthart.com, to break down SEO vs GEO (Generative Engine Optimization) and explain how Realtors actually show up on Google, ChatGPT, Gemini, and other AI-powered search tools.
In this episode, you’ll learn:
• Why AI isn’t replacing SEO — it’s amplifying it
• What GEO is and how agents get ranked inside AI search results
• Why your website is more important now than ever
• The critical profiles Realtors forget to update (MLS, Realtor.com, HAR, Google Business)
• How incomplete bios cost agents visibility and leads
• Why AI favors facts, structure, and original local content
• How to use AI without hurting your rankings
• The fastest, lowest-cost way to generate leads right now
• Why your database is a goldmine — and how to actually mine it
This conversation cuts through the noise, eliminates tech overwhelm, and gives agents clear, practical steps they can implement immediately.
Listen to episode 114 now and learn how to stay visible, relevant, and competitive in an AI-driven world.
CHAPTERS
00:00 – Welcome to Episode 114
00:45 – Introducing Michael Tritthart
01:30 – Why this conversation is long overdue
02:30 – AI paralysis: why agents struggle to start
03:45 – “Just use it”: AI as the new Google
05:15 – Age, tech fear & relevance myths
07:15 – What is SEO? Why it still matters
08:45 – What is GEO (Generative Engine Optimization)?
10:00 – How Realtors show up inside ChatGPT & Gemini
11:30 – Why AI cares more about facts than social media
13:00 – The critical profiles agents forget to complete
14:30 – MLS, Realtor.com, HAR & Google Business profiles
16:00 – Why websites are making a comeback
18:00 – Broker sites vs agent-owned websites
19:30 – AI + SEO: how they work together
21:00 – The danger of copy-paste AI content
23:00 – Why Google can detect AI-only blogs
25:00 – How to safely use AI for content
27:00 – Google Business Profile: the #1 lead source
29:00 – Verification mistakes agents make
31:00 – Database gold: why agents are sitting on money
33:00 – Cleaning & enriching your database
35:00 – AI, data scraping & privacy realities
38:00 – Practical AI workflows for listings
41:00 – Using AI for seller updates & reports
43:00 – The one thing agents must focus on
45:00 – Final advice & wrap-up
