Description

Preface: The Positioning Manual for Technical Firms by Philip Morgan   01:20 - Identifying the “Who” 06:16 - Providing Added Value 10:39 - Identifying Potential Clients and the Ideal Target Market 27:41 - Showcasing Demonstrated Skill and Being Accessible 34:19 - Narrowing It Down 36:55 - Communication Tactics 42:51 - Takeaways

• Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level by Ryan Levesque