Introduction
4:30: What Is Content Marketing?
- Showing expertise
- Helping people
- Providing value
6:20: Podcasting
10:30: Missing out on client work?
16:40: Highly scripted video
22:00: Casual video or audio
34:45: Case Studies
- YouTube or Google Hangouts
39:50: Practicalities
- Search engine rankings
- Transcription services
- Comparing yourself to others
47:50: Infographics Picks:
Ditching Hourly (Reuven)
Limony Snicket’s A Series of Unfortunate Events (Reuven)
Rev.com (Philip)
Trustvelocity.com (Philip)
Born to Win by Zig Ziglar (Charles)
Mindmup.com (Charles)
devchat.tv/conferences (Charles)