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Panelists: Special Guest: Liston Witherill Episode Summary: In this episode of the Freelancers' Show, the panel talks to  Liston Witherill, sales consultant and founder of Liston Witherill Consulting. Liston specializes in working with AMs, CSMs, and consultants to provide opportunities for client improvement. Liston shares tips on how to approach a sales process and a lists a set of questions that need to be answered about the service offered and its value proposition to the target audience in order for it to be successful. Links: Picks: Erik Dietrich: Jeremy Green: Kai Davis: Reuven Lerner: Liston Witherill: