In this dynamic conversation, Andrew Chesnutt and Lee Pepper discuss how military strategies can be applied to marketing, leadership, and corporate culture. Lee shares his career journey from the US Army to political campaigns, IT, digital marketing, and behavioral health, highlighting the importance of pivoting, continuous learning, and strategy over tactics. Key concepts include Commander's Intent, empowering teams without micromanaging, leveraging every employee as a “citizen soldier” in marketing, and creating systems that align departments with organizational goals. The discussion also touches on building Foundations Recovery Network, engaging staff in marketing initiatives, and using disciplined documentation and KPIs to drive measurable results.
Learn more about Lee:
https://www.linkedin.com/in/leepepper/
TikTok: Lee.Pepper
