In this conversation, Andrew Chesnutt and Matthew Stafford explore the intricacies of the customer journey, the importance of data in optimizing website performance, and the evolving landscape of digital marketing with the advent of AI. Matthew shares his journey from manual labor to becoming a data expert, emphasizing the significance of understanding buyer psychology and utilizing data effectively. He also discusses the future of advertising in the context of AI and offers valuable advice for entrepreneurs, highlighting the importance of mentorship and collaboration.
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