On July 10th in celebrity and famous person's history, one significant event took place in 1985. This was the day that Coca-Cola made a major announcement, revealing that they would be bringing back the original Coke formula, just 79 days after introducing "New Coke."
The story behind this event is quite fascinating. In April 1985, Coca-Cola had decided to change its formula and introduce a new, sweeter version of the soft drink, known as "New Coke." This was a response to Pepsi's growing popularity and the "Pepsi Challenge" taste tests, which suggested that people preferred the taste of Pepsi over Coke.
However, the launch of New Coke was met with an overwhelming negative response from the public. Consumers were outraged that Coca-Cola had changed the formula of their beloved drink, and many began hoarding cases of the original Coke. Protests, letters, and phone calls flooded Coca-Cola's headquarters, demanding the return of the classic formula.
Faced with this intense backlash, Coca-Cola made the decision to bring back the original formula, which they re-branded as "Coca-Cola Classic." On July 10th, 1985, a press conference was held at the Vivian Beaumont Theater at the Lincoln Center in New York City. The announcement was made by then-Chairman and CEO Roberto Goizueta, who declared, "We have heard you," acknowledging the consumer demand for the return of the original Coke.
The return of Coca-Cola Classic was a triumphant moment for the company and a testament to the power of consumer loyalty. The story became a cautionary tale for businesses, highlighting the risks of tampering with a beloved brand and the importance of listening to customer feedback.
Interestingly, some conspiracy theorists believe that the whole New Coke fiasco was actually a deliberate marketing ploy by Coca-Cola to boost sales and reinvigorate interest in the brand. However, the company has always maintained that the decision to change the formula and the subsequent return to Coca-Cola Classic were genuine business decisions, driven by market research and consumer response.
Regardless of the behind-the-scenes details, July 10th, 1985, remains a significant date in the history of one of the world's most iconic brands and a reminder of the deep emotional attachment that people can have to their favorite products.
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