Imperfect consistency will outperform perfect inconsistency every time.
If you follow Mark on social media, you know he puts out regular reels on social media. They aren’t perfect, but they add consistent value. He posts 2 every week. He recently got 2 leads from those imperfect videos: a $1.7 million seller and $300,000 buyer.
Sarah posts a reel every Friday afternoon. She was recently told by someone that she needs to hire someone to help her because of the low quality of the videos. But for Sarah, her priority is to get her message out there and consistently post every single Friday. And it’s working for her…she’s been posting every Friday for over 2 years. She’s building traction because people value what she says and people expect her videos every week. Perfection is not her goal, but rather imperfect consistency.
From an agent perspective, committing to something like social media reels has more of an impact than you might think. Unexpected people are paying attention. When that random middle school classmate you’re friends on facebook with is ready to buy a home, they’re going to think of you first. You will be top of mind. Your followers will already know you, like you, and trust you and that’s half the battle.
