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Description

In this episode, Andrew and Matt delve into the intricacies of Data Layer Schema, emphasizing its critical role in ensuring accurate data collection and validation in digital analytics. They explore the importance of a well-defined schema, the benefits of using JSON Schema for data validation, and the integration of schema validation with tools like ObservePoint. The conversation highlights the financial implications of poor data quality and advocates for a collaborative approach to defining schemas, ultimately aiming to enhance developer efficiency and data integrity.

Unfortunately - Andrew's track got corrupted at the end.  We did the best we could with the editting, but there was not much we could do.  Instead of ending the podcast suddenly, I cut Andrew's track all together.  Thankfully, the new Podcasting solution we were using for this episode has been cancelled and we are moving to a another new one to test it out.  Thankfully - it was only the last 6 minutes.  It was funny seeing that near the end, even Andrew's camera got lost!  During the recording, there was no indication that anything was wrong.  

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