In this episode, I break down the key social media platforms and explain how to choose the best one for your growth in 2025. From TikTok and Instagram to YouTube, LinkedIn, and podcasting, I share insights into what works best for different types of businesses—whether you’re selling physical products, offering services, or building your brand. By the end of this episode, you’ll have a clear understanding of where to focus your efforts and how to maximize growth and engagement on your chosen platform.
In this episode, we discuss:
- [00:00] Introduction: The key factors to consider when choosing a platform in 2025.
- [01:21] Why focusing on one platform is critical for faster growth and meaningful data insights.
- [02:19] TikTok: Ideal for product-based businesses, e-commerce, and engaging audiences with physical products.
- [06:58] Why TikTok’s binary algorithm and limited link traffic make it less effective for service-based businesses.
- [10:12] Instagram: The best platform for service-based businesses with powerful lead generation tools.
- [15:18] YouTube: A great choice for creators blending short and long-form content to build trust and authority.
- [20:34] LinkedIn: The go-to platform for B2B services and high-ticket sales, despite slower grassroots growth.
- [23:55] Podcasting: A must-have channel for building authority, repurposing content, and creating focused engagement.
- [27:14] Balancing platform-specific strengths with your goals and audience needs.
- [29:31] Why 2025 is the golden age for social media growth and why it’s not too late to start.
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