The "ORBIT" methodology is designed to help subject-matter experts (SMEs) adapt and thrive in the evolving expertise economy, particularly as artificial intelligence (AI) plays an increasingly prominent role.
This methodology draws upon insights derived from MIT research, which reveals that professionals effectively leveraging AI in their areas of expertise can experience a performance boost of nearly 40%1. Conversely, those who fail to adapt or utilize AI incorrectly may face a performance decline of up to 19%
1. The ORBIT methodology emphasizes that simply acquiring AI tools isn't sufficient for success. Instead, SMEs need to develop a deep understanding of where and how to apply AI for optimal results. This understanding is crucial because AI is rapidly reaching a level of sophistication where it can either amplify expertise or potentially replace parts of it.
2. Key Strategies within the ORBIT Methodology ●Identify and Leverage "Lagrange Points": The ORBIT methodology uses the concept of "Lagrange points" from space science as an analogy1. In space, these points represent positions of gravitational balance, allowing objects to maintain their position with minimal energy. Similarly, in the expertise economy, ORBIT guides SMEs toward identifying and positioning themselves at these metaphorical "Lagrange points", where they can maximize their impact while expending minimal energy.
●Moving Beyond Traditional Board Positions: Traditionally, many SMEs have viewed board positions as the pinnacle of their careers1. However, the ORBIT methodology challenges this notion, suggesting that the evolving landscape offers a broader range of opportunities for SMEs to expand their reach and impact.
●Seven Key Expansion Points: ORBIT identifies seven key expansion points that SMEs should consider
1.Knowledge Products: This involves packaging expertise into digital products like online courses, ebooks, or templates. 2.Automated Services: Using AI to enhance or streamline existing services. 3.Community Platforms: Creating communities where SMEs can share their knowledge, connect with others, and foster collaborations. 4.Training Systems: Developing structured programs to teach and share expertise in a scalable way. 5.Partnership Networks: Building alliances with other professionals and organizations within their expertise ecosystem. 6.Content Monetization: Exploring different channels to distribute and monetize their knowledge, including social media, online publications, and speaking engagements. 7.Certification Programs: Establishing industry standards and offering certifications based on their unique methodologies.
●Navigating the Three Critical Shifts: ORBIT underscores the urgency for SMEs to adapt, emphasizing three critical shifts happening in the expertise economy.
The rise of AI: AI is becoming increasingly capable, making it essential for SMEs to understand how to effectively use it.
The instability of traditional revenue models: The traditional pathways to monetizing expertise, such as board positions, are becoming less reliable.
Increasing "energy cost" for late adopters: Adapting to these changes will become increasingly difficult and resource-intensive for those who delay.
●Emphasis on Pattern Recognition: ORBIT is not solely about using AI tools; it's about understanding the underlying patterns that drive success in the new expertise economy.
This involves developing a deep understanding of market trends, customer needs, and the optimal ways to leverage AI.
The ORBIT methodology empowers SMEs to not just survive but thrive in this new landscape, leveraging the power of AI to enhance their expertise and reach new heights of success.
Ad astra, Dr. Layla Martin
