Learn practical tips like the 70-20-10 rule for email marketing, the importance of pathways over calls to action, and how understanding the customer journey can transform your business. Packed with actionable advice and inspiring stories, this is a must-listen for entrepreneurs and marketers.Learn More About James Hipkin:Book: Journey to Success on Amazon
Website: Six Seconds or LessChapters:
- Introduction and Guest Overview (0:00)
- Why Your Website and Email List Are Your Most Valuable Assets (1:00)
- The Customer Journey: Confirm vs. Convert (8:00)
- Creating Pathways, Not Calls to Action (9:00)
- The 70-20-10 Rule for Email Marketing Success (22:00)
- Marketing Fundamentals: Avoiding Vanity Metrics (15:00)
- Insights on Digital Tools and Analytics (17:00)
- James’s Musical Journey and Marketing Parallels (25:00)
- Closing Thoughts and Key Takeaways (34:00)
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